Monday, September 21, 2009

Why do a social media reputation audit?

If you don't know where you are starting, how can you know how to get to your destination? And when it comes to social media, do you know where it fits in your overall marketing strategy?

Social media is everywhere. People are talking. They are watching you, what you say, what you quote, what you repeat and whether you are contributing original content. They see what networks you belong to and in many cases, how you are leveraging that network (or not).

Your profile is the new resume. Google is the new background check.

Just like websites became a must in the late 90s, now you are measured in how deeply and more importantly, how effectively you have penetrated the social grid.

Whether you are looking for a new position, looking for capital or just wanting to promote your brand, your company or your expertise, you need to know how you are seen on the social grid.

We believe that doing an audit of where you are is not a luxury in this economy, it is essential.

Stop and take stock.

For more information about relationship audits for individuals and for companies, click HERE

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